Basic and Exciting

I was watching an interview with Hiroshi Shitara, the founder of the Japanese brand Beams—think of Beams as an elevated Uniqlo.

One part of the interview stood out to me: when he explained the brand’s philosophy—“It’s really important to know how to wear basic clothes in an exciting way.”

That perfectly describes my approach to style. I own many classic pieces, but I like to wear them in ways that feel fresh and exciting.