Against Black Friday

It’s the job of the retailers to convince you that you need to buy this sweater and you need to buy it now because it’s 50% off and will sell out soon. It’s their job to create FOMO, and persuade you that you won’t be happy unless you purchase more.

I’m here to tell you that you have everything you need. Don’t let them scam you into being unhappy.

More than ever, we need to consume consciously. This means owning less and consuming less. This means taking care of your items and repairing them instead of replacing them. Consuming consciously is a mindset shift where we take pride in the garments we already own instead of buying into the culture of mindless consumption. Garments aren’t disposable and every purchase we make has consequences to the environment and the people that create it.