Audience Building and Product Building

As I’m in the initial stages of building an audience from scratch, I’m learning how similar it is to building product.

In fact, I’m approaching audience building much like building a product. Many product frameworks translate well in audience building. Frameworks like finding a niche, doing things that don’t scale, and goal setting. And because of the similarity of the two, building an audience makes me a better product manager. This project synergy is multiplied because I’m building an audience in the entrepeneurship/product management space.