Building Momentum

When launching a blog, community, or product, the initial stage is challenging. It takes conviction to stick with your vision and a handful of early believers to get you through the period when most dismiss you.

Keep working on it, be consistent, and you’ll eventually start to collect wins. Being successful begets more success and that’s when you gain momentum.

In the context of community building, here’s how you build momentum though these tips can be applied to many other fields:

  1. Start a community that you wish existed.
  2. Craft the community in a way that your smallest viable audience will benefit and care about it.
  3. Tell a story that matches the narrative of this smallest viable audience.
  4. Spread the word.
  5. Show up regularly, consistently, and generously.

It could take time to gain traction, but with these steps, momentum is sure to follow.

November 10, 2023

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