Getting the Big Logos
It’s the goal of any enterprise sales team to win deals with large clients. Landing the “big logos” so to speak not only brings in more revenue but if the client has a reputable brand, they can be used as firepower to land more deals.
When evaluating potential startups, employees look at the quality of investors. This being one leading indicator of the quality of the company.
When joining a community, potential members want to see the current members when making a decision to join or not.
Whether you’re building a product, company, or community, landing the big logos is an important milestone.