King Makers
Many industries have king makers, a small group of people that have influence on who makes it and who doesn’t.
In the tech world, those are top tier VCs like Sequoia Capital or Andreessen Horowitz.
In the writing world, there are top publishers like the New York Times or the New Yorker.
Nowadays, with the internet there are no king makers, many things are permissionless. No more sucking up.