Krulaks Law

Krulak’s Law of Leadership states that the future of an organization is in the hands of the privates in the field, not the generals back home. This law is relevant whether it’s a military unit, sports team, or company.

In other words, the closer you are to the front line the more of an influence you have on the brand.

Milad Mirg, a Subway sandwich artist, is an excellent example. He gained millions of followers on TikTok and YouTube by uploading videos of himself creating sandwiches while telling stories. His success has likely done more for the Subway brand than any of their corporate marketing campaigns.

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