Inspired by Matthias Ott’s piece, Lateral Thinking with Withered Technology
While Sony and Microsoft are going at it with the PS5 and the Xbox Series X - two heavy duty machines with powerful graphics capabilities - Nintendo is doing its own thing with the Nintendo Switch - a dockable yet portable console. The Switch isn’t a console with cutting edge technology, instead it uses cheap tech with a novel design staying true to Nintendo’s philosophy of “lateral thinking with withered technology.”
Another example of this is the Game Boy, one of Nintendo’s best selling consoles. With the Game Boy, Nintendo focused on great gameplay with readily available technology. Nintendo hypothesized that if the gameplay was good enough, gamers would be drawn in despite the lack of screen resolution and colors. The familiar technology also meant that developers can more easily build games for the platform. This meant that the Gameboy was accessible to both users and developers making it one of the most successful consoles of all time.