Rule of 7

One of the basic rules I learned in marketing is the rule of 7: it takes seven impressions for someone to buy your service or your product.

These impressions include social media posts on Instagram, Twitter, TikTok, YouTube, Reddit, etc. One of the reasons why many Web 2.0 companies are so lucrative is because of the effectiveness of targeted ads.

But these impressions also include strategic partnerships with the right organizations and getting them to cross-promote your event, creating physical assets like posters, and generating buzz around your event.

When it comes to marketing, every impression matters.