Run More Experiments

One of the main differences between Growth teams and core product teams is that Growth teams don’t just ship product changes—we ship experiments. An experiment might involve a product update, a tweak to the website copy, or even testing a new banner.

The Growth framework can be summarized as: Analyze → Ideate → Prioritize → Test.

What excites me about learning in this space is that the Growth framework isn’t just limited to businesses—it can be applied to almost anything.

For example, I’m currently focused on growing Riveting. The same framework applies:

• Analyze opportunities for growth.
• Ideate potential experiments.
• Prioritize those experiments.
• Test them to see what works and what doesn’t.

This reflects an idea I shared yesterday: a concept learned in one domain can often be applied to another in new and exciting ways.