The Consumption Experience

Today, I watched Avatar: The Way of Water. The world building and effects were stunning. Where it sets itself apart is the details: The beautiful landscapes, the small creatures that inhabit these landscapes, the native language of the avatars are a few examples. In a 3D IMAX theatre I was able to fully immerse myself and notice these small details. But I’m sure many of these details would’ve been missed have I watched it at home on my laptop.

Many directors keep in mind the consumption experience when making their art. In order to experience it as intended, watching in theatres is a must.

December 26, 2022

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