The Fall of Blackberry

Back in elementary school Blackberry phones were all the craze. All the cool kids had them. Blackberry Messenger (BBM) was especially popular and addictive which coined the term “Crackberry”. Last week, Blackberry shut down service for all its devices, an end of an era.

Originally founded in Waterloo, Ontario as RIM (Research in Motion), the company created the Blackberry line of devices that dominated the smartphone market in the early 2000s.

The twitter thread explains the decisions that ultimately lead to Blackberry’s downfall.

When Steve Jobs unveiled the iPhone in Jan 2007, the maker of BlackBerry — Research in Motion (RIM) — had a market cap near Apple’s ($60B vs. $75B).

Now, it’s $5B vs. ~$3T.

While Jobs positioned iPhone perfectly, RIM made 5 decisions that led to its fall.

Here’s a breakdown🧵 pic.twitter.com/qjzAEUWF2w

— Trung Phan 🇨🇦 (@TrungTPhan) January 2, 2022