The Joy of Ownership

I watched a video featuring Toshiyuki Ueno discussing the Japanese luxury menswear label Visvim’s design philosophy using his vintage 1968 Porsche as a metaphor. He uses his cherished Porsche regularly, despite its aging appearance with peeling paint and rust. Yet, for him, these dents, scratches, and blemishes contribute to the charm of the vehicle.

He explains that it’s this same philosophy that they aim to design their clothes with. Make something that people get attached to. And attachment comes from using it, caring for it, and loving the imperfections.

April 26, 2024

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