The Mom Test

Talking to customers is common advice but you can still build something nobody buys after talking to customers. The Mom Test is a book about how to talk to customers and learn if you’re business/idea/product is a good idea.

A quick summary of points learned so far:

• Talking to customers is common advice but you can still build something nobody buys after talking to customers. The Mom Test is about how to talk to customers and learn if you’re business/idea/product is a good idea.
• Why’s it called the Mom Test?
  • People say you shouldn’t ask your mom whether a business idea is a good idea. Your mom will just lie to you.
• The Mom test is a simple set of rules for crafting good questions that your mom can’t lie to you about.
• What’s the Mom test?
  • Talk about their life instead of your idea
  • Ask about specifics in the past instead of generics or opinions about the future
  • Talk less and listen more
• A Great Rule of Thumb for talking to customers: You aren’t allowed to tell customers what their problem is and in return customers aren’t allowed to tell you what to build. They own the problem, you own the solution.