The Pursuit of Less

I’m kept up-to-date on the latest trends thanks to fashion influencers I follow on Instagram and YouTube. They constantly show off their huge collections of outerwear and footwear in their posts and videos, often reviewing the latest seasonal drop from popular brands. The abundance of content and relentless pursuit of new clothing is my biggest issue with the fashion industry.

It’s easy to believe that having style means owning a lot of clothes, but one can look stylish with a small wardrobe. Having style and owning few clothes do not have to be mutually exclusive.

For me, the pursuit of less means owning a modest wardrobe consisting of versatile, high-quality pieces. I’m aware of my style and what I want; when I recognize a gap, I am patient in finding the perfect, sustainable and preferably local piece. The pursuit of less encourages me to make the most of what I own, styling pieces differently and wearing them season after season. I nurture my clothing, caring for them properly, washing only when necessary, storing them correctly, and taking them for repair before replacing them.