What Are You Avoiding?
Today, I had an interesting call with my friend K about my goals—specifically, growing my newsletter and presence on Twitter.
One key takeaway: If my goal is growth, I should consider all possible avenues, setting aside my biases.
The reality is that photos and videos dominate today. Most people are on Instagram, TikTok, and YouTube, while fewer engage with Twitter or long-form reading.
I’ve avoided these visual platforms, partly out of fear. Writing feels natural to me, but posting photos or videos? That’s outside my comfort zone.
Yet, menswear is a visual art. It thrives on platforms built for imagery. Maybe it’s time to lean into that.