What’s Branding?

Branding means adding your personality to every interaction of your product, business, or community. Every interaction either strengthens or diminishes your brand.

Branding goes beyond name, logo, and social media presence. For example, when a community hosts an event, the brand is built on the details: guest lists, event descriptions, pre-event messaging, dress code, marketing strategy, venue selection, and the beverages and snacks you decide to serve.