Credits to Nielsen Norman GroupCredits to Nielsen Norman Group

Engagement in online communities typically follows the 90-9-1 rule:

90% are lurkers

9% light contributors

1% heavy contributors

From my experience, In-person communities have a similar distribution but typically have a larger number of active contributors, both heavy and light.

January 18, 2024

Previous:On Perceived Value
Next:A Few Notes on Louis Vuitton FW24 Show