A Customer Interview a Week

My main takeaway from the book, Continuous Discovery Habits, is that product teams should talk to at least one customer per week. Doing this helps ensure that they make informed decisions, since they can better understand customers’ goals, needs, and desires. The longer teams go without customer interaction, the more outdated their understanding of these factors—and their decisions—will become.

Finding customers to talk to can be a challenge for those who build products. To ensure a weekly conversation, the author suggests:

• Recruit Participants While They Are Using Your Product or Service
• Ask Your Customer-Facing Colleagues to Recruit
• Interview Your Customer Advisory Board

With some effort upfront, you can eventually automate the customer interview process, such that each week you have a call waiting on your calendar.

For more resources check out:

• What’s a Customer Interview? - Teresa Torres