Artistic Integrity and Virality

When I ask my creative friends what piece are they most proud of, it rarely is the piece that went the most viral.

The piece they are the most proud of is usually more vulnerable and lengthy than their average piece. It isn’t a piece of regularly scheduled “content” rather it’s a piece of art. And while it may not have the reach or engagement of your most popular post, these are the pieces that truly move and inspire your audience.