Breaking Through

Two weeks before Christmas last year, I got the news that my team was being pivoted toward Growth, and I’d be leading it.

Over the break, I reflected on what that meant. I realized I was in a rare and exciting position, I had the chance to lead a team early in my career and learn one of the most valuable skills in the industry. I thought, If I master this, I’ll be set for the rest of my career. Growth is the skill of throwing shit on the wall until you find the one idea that works. Mastering it means you can plug me into any company, and I can make it money. This skill would serve me anywhere, whether I want to stay in a job or apply it to my own projects.

The first quarter this year was tough. I had to step into an entirely new role. I had to educate myself on wtf Growth even was. I had to deeply understand our GTM motion, learn the challenges across the org, and try to rack up quick wins along the way. We didn’t hit our goal. In the past, that might have caused me anxiety. The thing about growth is that you’re given a number and it’s black and white if you achieved it or not. As such, it can be a high pressure job. Either we hit the number, or we don’t.

But this time was different. Instead of focusing on the outcome, I was focused on learning and growing. Success would be a by product of that. I kept the team focused on shipping well-executed projects and making sure we learned from each one.

Then last week, we hit our first real breakthrough, one with the potential to generate millions for the business. Excitement is building across the org.

But the work isn’t done. Now it’s time to double down and turn this discovery into dollars.

May 8, 2025


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