Designing the Candle or Designing the Room

This quote is taken from this video, Starting your own brand

If I put this candle in an all white gallery space it looks like a piece of art.

If I put this candle in a garage it looks like a piece of trash.

I can either spend my time designing the candle or I can spend my time designing the room that it sits in. - Virgil Abloh

You can either focus on your art.

Or you can focus on the space, narrative, and marketing for your art.

Don’t sleep on the latter.