Designing the Candle or Designing the Room
This quote is taken from this video, Starting your own brand
If I put this candle in an all white gallery space it looks like a piece of art.
If I put this candle in a garage it looks like a piece of trash.I can either spend my time designing the candle or I can spend my time designing the room that it sits in. - Virgil Abloh
You can either focus on your art.
Or you can focus on the space, narrative, and marketing for your art.
Don’t sleep on the latter.