Growing on Twitter (Again)

As I reflected on 2024, I realized that every major goal I set for myself over the past ten years, I’ve achieved. Getting into my dream school, landing internships and full-time roles, graduating from university, getting fit, eating right, prioritizing mental health, writing every day, solo traveling, moving to NYC, starting a writing community, and diving into men’s fashion—the list goes on.

However, a small handful of goals have eluded me. The first is romantic relationships. The second is growing an audience. Romantic relationships are a story for another day.

Growing an audience is one of my main goals this year. It’s been on my radar for years, but I’ve never made significant progress. One reason is that higher priorities like academics and my career often took precedence. Now that I’ve checked many of those off my list, growing an audience has become my focus.

Another challenge was not having a specific niche. Growing an audience 101 says you need a niche, and it’s true—it makes everything easier. I now have a clear niche in menswear, a topic I’m interested in and enjoy sharing with others.

Putting myself out there has also been a hurdle. It’s not something that comes naturally to me, and I’ve had to overcome personal narratives that held me back. The work I’ve done with the Olive Tree Writing Club has helped me push past these barriers.

When it comes to Twitter specifically, I know the tactics. Over the past five years, I’ve built a strong foundation, and I’ve started tweeting daily. Surprisingly, I’ve been enjoying it.

One major mental shift has been treating Twitter like a notes app. Right now, my thoughts are consumed by menswear, so I simply tweet them without worrying about how they’ll perform. This approach has made the process fun, whereas in the past, Twitter felt like a slog.

I’m playing the long game here, and I’m excited to see where it takes me.