Ideas Are Easy, Showing Up is Difficult

The other day I met the cheese ball man at a friend’s housewarming party. If you don’t know who the cheese ball man is, it’s a viral public stunt were a man ate a whole Costco jar of Cheeseballs in Union Square. As silly as it sounds, thousands showed up to cheer the cheeseball man on.

It turned out that the cheeseball man is a famous YouTuber. I asked him how he pulled this off and he broke it down for me.

When some people see a stunt like this, some think, “I can do that!” But you didn’t. That’s the difference between a creator and a consumer.

Creators understand that creating the work isn’t the hard part, but having the courage to take action and share your work with others, that’s difficult.