New Balance Drops This Shoe Once Every Five Years

On May 29th, New Balance is dropping the highly anticipated 1300JP.

Originally launched in 1985, the 1300 was marketed as New Balance’s most premium running shoe, featuring advanced technology, top-tier materials, and expert craftsmanship from their Maine factory. It quickly gained a cult following, especially in Japan, where craft and quality are appreciated.

The sneaker is made in limited quantities every five years, adding to the shoe’s allure.

While I don’t wear sneakers as often these days, I’ve always admired New Balance for their understated style, functional design, and commitment to Made in USA production.