Seth Godin’s 5 Steps of Marketing

  1. Invent a thing work making, with a story worth telling, and a contribution worth talking about. 

  2. Design and build it in way that a few people will particularly benefit from and care about.

  3. Tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market. 

  4. Spread the word.

  5. Often overlooked: show up - regularly, consistently, and generously, for years and years - to organise and lead and build confidence in the change you seek to make. To earn permission to follow up and to earn enrolment to teach.  

Like anything, marketing is simple but not easy.

October 19, 2023

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