Small Steps and Giant Leaps

It’s no secret that most startups fail.

To use writing as an analogy, what I’ve seen is that some people try to write books with little to no writing experience. The odds of that book succeeding in the market is quite low.

Same thing with startups, some go all in on one idea with little experience. Sometimes it works, most of the time it doesn’t.

Instead of taking giant leaps, take small steps instead.

Maybe instead of writing a book, start a weekly newsletter, test your ideas, refine your craft, and build an audience. Eventually, you’ll be able to write a book.

Similarily, instead of going all in on one idea, ship a product a month, test your ideas, build in public, and learn along the way. Eventually, you’ll find the right idea, then you can double down on it.

At the beginning, rate of learning and experimentation are most important. If you’re taking lots of shots and improving after each one, you’ll score eventually, it’s just a matter of time.

March 30, 2021

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