Sriracha

The red chili bottle, green cap, and trademarked rooster are instantly recognizable. Sriracha has practically reached cult-like status without spending a dime on marketing.

Here’s the story behind the iconic sauce and its creator, David Tran.

Huy Fong’s Sriracha hit revenue of $150m+ a year…with no sales team, no trademark and $0 in ad spend.

Its creator is Vietnamese-American David Tran, making the sauce’s success a tale of immigrant hustle and a product that literally sells itself.

Here’s the story🧵 pic.twitter.com/siEoK6UeLs

— Trung Phan 🇨🇦 (@TrungTPhan) June 27, 2021