The Four Big Product Risks

In Marty Cagan’s book, Inspired, he outlines the four big risks when building a product:

1. value risk (whether customers will buy it or users will choose to use it)
2. usability risk (whether users can figure out how to use it)
3. feasibility risk (whether our engineers can build what we need with the time, skills and technology we have)
4. business viability risk (whether this solution also works for the various aspects of our business)

I’m tasked at work with bringing a 0-1 product to life and this is a great framework to keep in mind as I’m shipping product and learning from customers.