Writing About the Zeitgeist

I’ve never been one to keep up with trends or watch the news. For example, I mostly listen to older music and read older books.

But now, as I’m focused on audience building, my friend gave me the advice that I have to write about current trends. Write about the zeitgeist, as he says.

This doesn’t have to be the crux of my strategy but it’s a gateway for readers to discover my work.

And when writing about the zeitgeist, speed matters. Today’s hot topic may not be tomorrow’s hot topic. Thus, when you I an opportunity, I must seize it.

October 31, 2022

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